The Carousel Ad was a feature released by Instagram in 2019. An Instagram user can swipe through a number of images or videos with this, and there is a call-to-action button that will direct them to your website or online store.
Instagram Carousel Ads can be used for a variety of purposes. For example, if you have a number of products to promote, a Carousel feature is one of the most effective methods to do so.
What if you need to tell a story in several parts? Carousel feature comes to the rescue once again. Maybe you want users to learn more about one of your products or services? With an Instagram Carousel Ad, this is simple.
The carousel advertising format was first presented by Facebook some time ago. Because Instagram is a form of visual communication, they perform very well. With Carousel Ads, you should examine your target audience carefully. When a customer sees a carousel of different products, it is much more likely to have a positive impact than if the user has never seen your products before.
What are Carousel Ads?
Carousel posts or ads can be identified by the dots at the bottom, which encourage viewers to scroll around the carousel. Carousel Ads are used by some companies to take customers on a tour around their company. This is a great approach to strengthen a user’s relationship with your brand.
Instagram users are used to scrolling through stuff quickly. When you utilize the carousel feature, you will keep people looking at your content for longer. Image and video are the two types of Carousel Ads.
These are terms to use for calls to action that you can add to your Instagram Carousel Ad:
- Call now
- Contact us
- Apply now
- Book now
The Carousel Video Ad
Your Instagram Carousel Video Ad can have up to ten videos. When making short videos, make sure you have the right balance of content so that viewers of your Carousel Video Ad aren’t overwhelmed.
The following are the key requirements for an Instagram Carousel Video Ad:
· A minimum resolution of 600 X 600 pixels is required for a Carousel Video Ad.
· A Carousel Video Ad’s maximum resolution is 1080 X 1080 pixels.
· A Carousel Video Ad should have a 1:1 aspect ratio.
· MP4 is the preferred video file format for your Carousel Video Ad.
· The maximum file size for each video is 4GB.
The Carousel Image Ad
You can make a Carousel Image Ad by combining several images. The images will be automatically linked together when you create the ad, allowing an Instagram user to scroll through them using the dots.
The following are the key requirements for an Instagram Carousel Image Ad:
· The recommended resolution for it is 1080 x 1080 pixels.
· It should have a 1:1 aspect ratio.
· The picture types must be PNG or JPG.
· Its maximum file size per image is 30 MB.
· It can have between 2 and 10 photos.