Instagram is now a great way for businesses to find new customers and leads. The platform has been on a big growth spree for a while. Instagram Ads are also a great way to reach your target audience and the best option around to do so. However, many people make the mistakes we are about to highlight in this Instagram guide, so that you may avoid them.
Instagram Guide Tip #1: You Need to Align your Ads with Your Business Objectives
There are many people who use Instagram Ads and do not align their advertising with their business objectives. You can create the coolest Instagram ad if you like, but if there is no alignment with the business you own and its objectives, unfortunately it’s all a waste of time.
Ponder how your ads can align with your objectives. Would you like to increase your brand awareness? Would you like to increase the number of followers you have on Instagram? Or would you like to drive more traffic to your website so that you can generate email marketing leads?
It is not too difficult to find the right answer, and it is necessary. Take your time and think about what you really want to achieve with your business and Instagram Ads. If you are struggling, this Instagram guide is here to help you. You can ask yourself these questions to find out:
- What results would you like to achieve with your Instagram Ads?
- Do you wish to have more customers or for your existing customers to purchase from you again?
- Would you like to increase your website traffic?
Instagram Guide Tip #2: You Need to Target the Right Audience For Your Business
It is easy to identify your target audience with Instagram Ads. However, doing this properly requires you to know your target audience really well and understand what they might be looking for. Many people don’t spend the necessary time to figure this out and end up targeting the wrong audience.
Take a look at the products or services you offer. Then ask yourself these questions to identify the right audience for your business:
- What are the needs your services or products meet?
- Who is more likely to benefit the most from your products or services?
- What pain points do you alleviate with your products or services?
- What problems do you solve with your products or services?
Another thing you can do is to examine your competitors. What are they doing? Who are they targeting? What are their customers like?
And when it comes to your own customer base, you need to know the demographics including:
- Their Gender
- Their Location
- Their Education Level
- Their Age Range
- Their Interests
- Their Income
Instagram Guide Tip #3: You Need to Get the Ad Content Right
It is still possible to make mistakes with the content of your ads even if you know your audience really well, and lots of advertisers do this. The goal should be to connect with your target audience when you are creating content for your Instagram Ads.
Your content should reflect your products or services accurately. It should also reflect your brand positioning. Do not hype your content and make it only sales orientated. The goal should be to provide value and inspiration to your audience.
You also need captions that will persuade your audience. Make sure that your captions reflect the images in your Instagram ads. Create a compelling call to action and be sure to use the right hashtags.
Instagram Guide Tip #4: You Need to Pay Attention to the Quality of Your Videos and Images You Use For Your Ads
Instagram is all about the visuals. Good advertisers know that Instagram is a visual platform, but still many of them do not pay attention to the quality of their videos and images. There are many tools around to make your visuals amazing, so there is no excuse for this behavior.
You should pay special attention to the lightning in your videos and images. And if they are not the best, there are apps available that let you adjust them. Provide different perspectives to make your videos interesting. Consider the background and what’s in it.
We hope our Instagram guide has been helpful to you. Comment down below if you have any other tips and let us discuss!