Instagram Carousel Ads: A Summary Guide - StrinX Digital Skip to content

Instagram Carousel Ads: A Summary Guide


Carousel Ads were another new feature introduced by Instagram back in 2019. It enables the user to swipe through a number of images/videos like regular carousels, and then there is a call to action button which you can link your website to.

You can do many interesting things with Instagram Carousel Ads. For instance, if you have a couple of products you want to showcase, carousel ads will be ideal for you to use!

How about sharing a story in multiple parts? Or perhaps you want your visitors to take a deep dive into one of your services or products? You can also use carousel ads for these! 

Facebook introduced the carousel ads feature some time ago. Since it is a visual medium, it works very well with the platform. If you want to benefit from carousel ads, you should think carefully about your audience. Showing a carousel of the different products you have to a user is surely likely to have a very positive effect if that user has never seen your products before.

Okay, but what are Carousel Ads?

It is easy to spot Instagram Carousel Ads as there are dots at the bottom of the post that are there to persuade users to scroll through the carousel. Using Carousel Ads to take users on a journey through your business is a great way to attract potential customers to your website. It is also a great way to enhance the connection between the user and your brand.

In the world of social media, it is usual that users go through content at an incredibly fast pace. With carousel ads, you convince the users to keep looking at the content you’re offering for longer periods of time. You can have Carousel Ads both in image and video form.

Use these calls to action to add to your Instagram Carousel Ads:

  • Download
  • Book now
  • Call now
  • Contact us
  • Apply now

Instagram Carousel Ads (Image form)

You can add multiple images to create Carousel Image Ads. When you create the ad the

images will be automatically linked together, and the Instagram user will be able to scroll through these images using the dots below.

These are the important specifications you should meet for your Instagram Carousel Ads (Images):

  • 1080*1080 pixels is the recommended resolution for your carousel ads (image).
  • You can have between 2 and 10 images on your ad.
  • 1:1 is the correct aspect ratio.
  • 30 MB is the maximum image size you can have on your ad.
  • You can either use PNG or JPG as image formats.

Instagram Carousel Ads (Video form)

You can add 10 videos at most to your Instagram Carousel Ads (Videos). Be careful when

you are creating your short videos to ensure that you have the correct balance of content that makes sense so that you do not overwhelm the users that view your Carousel Ads.

These are the important specifications you should meet for your Instagram Carousel Ads (Videos):

  • 600*600 pixels is the minimum resolution for your carousel ads (videos).
  • 1080*1080 pixels is the maximum resolution for your carousel ads (videos).
  • You cannot have videos that are longer than 60 seconds in your carousel ads.
  • 1:1 is the correct aspect ratio.
  • 4 GB is the file size limit per video.
  • MP4 is the recommended file format for your videos in your carousel ads.
  • You can have between 2 and 10 videos on your ad.

Tuba Sapanli

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Business Coaching expert
I’m Tuba Sapanli & I get it…
Consider me as your secret weapon for growing your small but soon-to-be thriving business. I will be there every step of the way, supporting you and providing solid advice with direction.

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