Businesses can pay to have their posts served to Instagram users through Instagram ads. Instagram ads appear in users’ feeds, Stories, Explore, and other areas of the app, similar to Facebook ads. They appear to be normal postings or stories, but they always have a “sponsored” label to highlight that they are advertisements.

Types of Instagram Ads

Instagram Ads are becoming increasingly popular. Instagram is not only the most popular social media network, but it also has the highest degree of engagement. Instagram has made it easy for businesses by providing a variety of ad types:

Instagram Photo Ads

The most prevalent sort of Instagram ads is a photo ad. This is unsurprising given that the most popular activity on the network is exchanging photos and images. Photo advertising are being used by a variety of businesses to promote their brands, products and services, forthcoming launches and events, and much more.

When using a photo ad, the image must be relevant to the product or service being promoted. To urge users to do the action you want, you can add an intriguing caption to your photo. You can enhance the reach of your ad by including the proper hashtags in the caption. For their campaigns, many large and small firms employ a lot of photo ads.

Post Boosting or Sponsored Ads

If you have a business account on Instagram, you can enhance posts you’ve already published to increase their reach. Boosted advertising will display in their target audience’s home feed and can include a direct website link, an online store, or a link to the user’s profile page. 

Sponsored Instagram ads are used by some businesses to promote prizes and contests. They do this to boost the number of people who responded to the initial post. This can also be highly effective in terms of improving levels of engagement.

Instagram Ads in Stories 

Instagram stories are incredibly popular, with roughly 80% of active users posting a story at least twice a week. Stories, which are popular among Instagram users, can help you create a lot of traffic. 

When you build a story ad, it will often appear when an Instagram user switches from one story to the next. From a story ad or a link to your profile, you can create a direct connection to your website. Stories will only be visible for a few seconds before disappearing. Yet, story ads are still a good type of Instagram ads. 

Video Ads on Instagram 

Video is a very popular form of media among social media users, and this is especially true on Instagram. Videos have a significantly higher view rate than other forms of media. You can publish a 30- to 60-second video ad, which can be full advertisements or teasers.

Video ads will almost certainly bring you a lot of success if you make the correct kind of videos. With the perfect video ad, you can obtain some high viewing numbers and include direct links and a call to action in the caption. 

Carousel Ads on Instagram 

A carousel ad is the best option if you want to show off a variety of products in your ad. Instagram users are used to scrolling through a carousel of photographs, which normally results in increased engagement. 

You can include an engaging caption with a call to action and a direct link back to your website, store, or profile, just like you do with other types of ads. When you want to spread the news about a variety of your products, use carousels as Instagram ads.