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Here is What You Need to Know About Instagram Video Ads

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Instagram users LOVE videos! Over the last couple of years, Instagram’s video viewing rates have increased by 80%. Due to this, Instagram has now made it possible for businesses to create Instagram Video Ads easily in order for them to promote their products/services and brands.

25% of all ads on Instagram are now Video Ads, and the number keeps growing by each day. It makes perfect sense for businesses to create Instagram Video Ads since Instagram is a highly visual platform. Thanks to Instagram Video Ads, businesses are able to increase their following, drive traffic to their website and increase their conversions.

Instagram video ads can be incredibly attention grabbing. It is a great way to showcase your business and if it is really good it will surely get great engagement levels. Here we compiled a list of all the things you need to know about the specifications for Instagram Video ads:

General Specifications

  • You may use MP4, MOV or GIFs for your Instagram video ads
  • 4 GB is the maximum upload size for your videos
  • 120 seconds is the maximum duration per video
  • The maximum fps for all video formats is 30

Here’s a list of call to action buttons you can use for your Instagram video ads:

  • Call now
  • Apply now
  • Download
  • Book now
  • Contact us

Sizes for Instagram Video Ads

It is a must for you to pay attention to the right specifications and sizes for your Instagram video ads since it is very easy to make a mess of things when you are creating them. Making video ads is very tricky for some but if you follow the information below you should be fine.

Instagram Video Ads: Landscape

You can use a landscape video ad just like a landscape image. This is especially a good idea if you’d like to have a cinematic feel to your video. This wider video ad type can have a greater impact on viewers than any other size of Instagram video ads.

These are the important specifics for your Landscape video ad:

  • 600*315 pixels is the minimum resolution for a landscape video ad
  • 1:91:1 is the correct aspect ratio

Instagram Video Ads: Square

You will notice many changes when it comes to the square video ad for Instagram. You should always check how everything is looking on a mobile device, including the call to action, as sometimes with this size you can mistakenly crop some important aspects.

These are the important specifics for your Square video ad:

  • 600*600 pixels is the minimum resolution for a square video ad
  • 1:1 is the correct aspect ratio

Instagram Video Ads: Vertical

This one is pretty common to come across on Instagram. If you are shooting your videos on your smartphone, this will be the format. You should pay particular attention to the resolution and aspect ratio when it comes to this format.

These are the important specifics for your Vertical video ad:

  • 600*750 pixels is the minimum resolution for a square video ad
  • 4:5 is the correct aspect ratio for your Instagram video ads (vertical)

Tuba Sapanli

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Business Coaching expert
I’m Tuba Sapanli & I get it…
Consider me as your secret weapon for growing your small but soon-to-be thriving business. I will be there every step of the way, supporting you and providing solid advice with direction.

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