Instagram is a quickly growing social media platform that now has over 1 billion active users, and this doesn’t seem likely to change any time soon. This means there is a huge marketing potential, it has the highest level of engagement of all platforms at around 4% when Twitter and Facebook combined is only around 0.1%. Here are the major benefits of Instagram Ads:
Big User Base
As we’ve mentioned above, Instagram has more than a billion active users. Furthermore, the estimates suggest that this growth will continue for years to come, and this is one of the reasons why Instagram Ads offers you a great potential audience.
Ads Are Not Intrusive
Unlike other social media platforms, Instagram Ads will not frustrate you. They seamlessly appear to the user, and this helps with the level of engagement. And in turn, this makes your ads less likely to be skipped which is a major benefit.
You Can Connect Instagram with Facebook
Both Instagram and Facebook are owned by Meta, and both platforms are integrated. This makes targeting your audience a lot easier because you can use Facebook tools and data.
Through Facebook, you can set up everything for your Instagram Ads including the identification of your audience, ad creating and budgeting.
If you have used Facebook Ads before, this will be great news for you since you don’t need to learn about Instagram ads from scratch. You can jump right in and create ads for either platform!
Great Engagement Rate
When it comes to social media marketing, engagement is everything. And Instagram offers the highest levels of engagement in all social media platforms. If you create your ads properly, you will undoubtedly receive comments, shares and likes like never before!
Perfect for Mobile Lovers
In today’s society, practically everyone has a smartphone, and most of these phones have high quality cameras. Most smartphone users also use social media and Instagram tends to be the number one choice. Many users can use their cameras for amateur photography and post them on their Instagram account, they can even make Instagram Ads for their Instagram page!
You Can Have Success Through Awareness
Success is measured based on awareness when it comes to Instagram Ads. You can see your growth, follower count, the reach your ads are getting and the amount of likes and comments.