Category: Social Media

Instagram Story Ads were introduced back in March, 2019. This feature caused a lot of excitement among marketers and advertisers as the format is very immersive with big potentials. Since then, around 50% of brands on Instagram have made story posts and time spent on Instagram rose to 28 minutes immediately after the introduction of the feature.

Okay, but what are Story Ads?

Stories are available to every Instagram user at the top of their feed. An Instagram Story Ad will display inside these stories. You will usually encounter them when you are transitioning from one story to another. These Story Ads  work well and are accepted by the community since it is hard to distinguish from regular stories.

You will always see the word “Sponsored” on Instagram Story Ads,  as with any other sponsored content on the platform. Both video story ads and image story ads are displayed full screen to an Instagram user. Considering the fact that around five hundred million Instagram users look at Instagram stories every single day, it is an incredible marketing opportunity for businesses.

Limited time offers work better with Story Ads because all stories disappear from the website after 24 hours. Here is the complete list of call to action buttons for your Story Ads:

1. Download
2. Contact us
3. Book now
4. Apply now
5. Call now

When you make your Instagram story ads, you can either create a target audience or use a previously saved one. You can also specify how often you want your audience to see your Story Ads. You can enhance these Story Ads with filters, texts and video effects for a truly appealing and convincing ad experience.

Instagram Story Ads (Image)

If you choose to go with an Instagram Story Image Ad, here are the things you should know. You can add up to 6 images and a swipe up facility to guide your viewers to your destination website. The ad’s duration will be 5 seconds.

These are the important specifications you should meet for your Instagram Story Ads (Images):

• 1080*1920 pixels is the recommended resolution for your image ad.
• You should have a minimum of 600*1067 pixels resolution.
• 9:16 is the correct aspect ratio.
• 30 MB is the maximum image size per image.
• You can either use PNG or JPG.

There is also a limit on the amount of text you can overlay on your images for the Story Ads. So be careful about this. If you go too far, Instagram won’t accept your ad.

Instagram Story Ads (Video)

When users browse through stories, nothing captures their attention more than a video. One thing you should keep in mind though is that when people view stories, their sound is usually turned off completely. So it is advisable that you deliver the advertising message of your Story Ads without any sound. The ad’s duration will be 15 seconds.

When people are browsing through stories nothing captures their attention more than a video. One thing to bear in mind though is that when users are viewing stories they don’t usually turn on the sound. So you need to be able to deliver your advertising message with a Stories Video Ad with or without sound. The video length is 15 seconds.

These are the important specifications you should meet for your Instagram Story Ads (Videos):

• 1080*1920 pixels is the recommended resolution for your video ad.
• You should have a minimum resolution of 720p videos for your Story Ads.
• 9:16 is the correct aspect ratio.
• 4GB is the maximum video size you can have on your ad.
• You can either use MOV or MP4 movie formats.

Now you know the most important tips for successful Instagram Story Ads! Use them whenever you need, and watch your business grow!

Instagram is now a great way for businesses to find new customers and leads. The platform has been on a big growth spree for a while. Instagram Ads are also a great way to reach your target audience and the best option around to do so. However, many people make the mistakes we are about to highlight in this Instagram guide, so that you may avoid them.

Instagram Guide Tip #1: You Need to Align your Ads with Your Business Objectives

There are many people who use Instagram Ads and do not align their advertising with their business objectives. You can create the coolest Instagram ad if you like, but if there is no alignment with the business you own and its objectives, unfortunately it’s all a waste of time.

Ponder how your ads can align with your objectives. Would you like to increase your brand awareness? Would you like to increase the number of followers you have on Instagram? Or would you like to drive more traffic to your website so that you can generate email marketing leads?

It is not too difficult to find the right answer, and it is necessary. Take your time and think about what you really want to achieve with your business and Instagram Ads. If you are struggling, this Instagram guide is here to help you. You can ask yourself these questions to find out:

• What results would you like to achieve with your Instagram Ads?
• Do you wish to have more customers or for your existing customers to purchase from you again?
• Would you like to increase your website traffic?

Instagram Guide Tip #2: You Need to Target the Right Audience For Your Business

It is easy to identify your target audience with Instagram Ads. However, doing this properly requires you to know your target audience really well and understand what they might be looking for. Many people don’t spend the necessary time to figure this out and end up targeting the wrong audience.

Take a look at the products or services you offer. Then ask yourself these questions to identify the right audience for your business:

• What are the needs your services or products meet?
• Who is more likely to benefit the most from your products or services?
• What pain points do you alleviate with your products or services?
• What problems do you solve with your products or services?

Another thing you can do is to examine your competitors. What are they doing? Who are they targeting? What are their customers like?

And when it comes to your own customer base, you need to know the demographics including:

1. Their Gender
2. Their Location
3. Their Education Level
4. Their Age Range
5. Their Interests
6. Their Income

Instagram Guide Tip #3: You Need to Get the Ad Content Right

It is still possible to make mistakes with the content of your ads even if you know your audience really well, and lots of advertisers do this. The goal should be to connect with your target audience when you are creating content for your Instagram Ads.

Your content should reflect your products or services accurately. It should also reflect your brand positioning. Do not hype your content and make it only sales orientated. The goal should be to provide value and inspiration to your audience.

You also need captions that will persuade your audience. Make sure that your captions reflect the images in your Instagram ads. Create a compelling call to action and be sure to use the right hashtags.

Instagram Guide Tip #4: You Need to Pay Attention to the Quality of Your Videos and Images You Use For Your Ads

Instagram is all about the visuals. Good advertisers know that Instagram is a visual platform, but still many of them do not pay attention to the quality of their videos and images. There are many tools around to make your visuals amazing, so there is no excuse for this behavior.

You should pay special attention to the lightning in your videos and images. And if they are not the best, there are apps available that let you adjust them. Provide different perspectives to make your videos interesting. Consider the background and what’s in it.

We hope our Instagram guide has been helpful to you. Comment down below if you have any other tips and let us discuss!

Carousel Ads were another new feature introduced by Instagram back in 2019. It enables the user to swipe through a number of images/videos like regular carousels, and then there is a call to action button which you can link your website to.

You can do many interesting things with Instagram Carousel Ads. For instance, if you have a couple of products you want to showcase, carousel ads will be ideal for you to use!

How about sharing a story in multiple parts? Or perhaps you want your visitors to take a deep dive into one of your services or products? You can also use carousel ads for these! 

Facebook introduced the carousel ads feature some time ago. Since it is a visual medium, it works very well with the platform. If you want to benefit from carousel ads, you should think carefully about your audience. Showing a carousel of the different products you have to a user is surely likely to have a very positive effect if that user has never seen your products before.

Okay, but what are Carousel Ads?

It is easy to spot Instagram Carousel Ads as there are dots at the bottom of the post that are there to persuade users to scroll through the carousel. Using Carousel Ads to take users on a journey through your business is a great way to attract potential customers to your website. It is also a great way to enhance the connection between the user and your brand.

In the world of social media, it is usual that users go through content at an incredibly fast pace. With carousel ads, you convince the users to keep looking at the content you’re offering for longer periods of time. You can have Carousel Ads both in image and video form.

Use these calls to action to add to your Instagram Carousel Ads:

• Download
• Book now
• Call now
• Contact us
• Apply now

Instagram Carousel Ads (Image form)

You can add multiple images to create Carousel Image Ads. When you create the ad the

images will be automatically linked together, and the Instagram user will be able to scroll through these images using the dots below.

These are the important specifications you should meet for your Instagram Carousel Ads (Images):

• 1080*1080 pixels is the recommended resolution for your carousel ads (image).
• You can have between 2 and 10 images on your ad.
• 1:1 is the correct aspect ratio.
• 30 MB is the maximum image size you can have on your ad.
• You can either use PNG or JPG as image formats.

Instagram Carousel Ads (Video form)

You can add 10 videos at most to your Instagram Carousel Ads (Videos). Be careful when

you are creating your short videos to ensure that you have the correct balance of content that makes sense so that you do not overwhelm the users that view your Carousel Ads.

These are the important specifications you should meet for your Instagram Carousel Ads (Videos):

• 600*600 pixels is the minimum resolution for your carousel ads (videos).
• 1080*1080 pixels is the maximum resolution for your carousel ads (videos).
• You cannot have videos that are longer than 60 seconds in your carousel ads.
• 1:1 is the correct aspect ratio.
• 4 GB is the file size limit per video.
• MP4 is the recommended file format for your videos in your carousel ads.
• You can have between 2 and 10 videos on your ad.

Do you have a good understanding of what’s going on with your Instagram account? We’re not just talking about Instagram Ads here; we’re talking about your entire marketing strategy on the platform. The good news is that Instagram Analytics can teach you a lot about how your business is performing. 

How to Get the Most Out of Instagram Analytics 

Many businesses that use Instagram are unaware of what is happening with their accounts. You need to know how many people are seeing your Instagram ads, as well as how well your stories and regular posts are performing by using Instagram Analytics.

Issues that you may encounter with your Instagram account 

If you’re running your Instagram account blindly and don’t know what’s going on, you could be facing dozens of new problems that you could address. One of the most serious problems you might encounter is targeting the wrong audience. If you target the wrong people with your Instagram ads, you won’t get the best results. 

What’s your posting frequency like? Are you making too many or too few posts? Are your Instagram ads bringing the right people to your website? Are you using this ad enough to get more good traffic if the ad is driving the right kind of visitors from Instagram?

Engagement is key to getting the most out of your Instagram ads and traditional posts. So, do you know how well you’re doing in terms of engagement? You need to know how many people have liked, shared, and commented on your posts. 

When using an Instagram account for marketing, there are a few more things to keep in mind. Examining your Instagram metrics will reveal what is working and what isn’t, allowing you to take appropriate action.

Check These Important Areas With Instagram Analytics 

If you’re new to Instagram Analytics, the amount of data available to you can be overwhelming. So, to assist you, we’ve identified the most important areas on which you should focus at the very least. 

Audience Research 

You’ll never get the results you want if you don’t get your target audience right. Instagram Analytics can provide a wealth of information about your target audience. Here’s what we think you should look at:

·      The best locations – these are the top five places where your followers live. 

·      Age ranges – who are your followers, and what are their ages? Within Instagram Analytics, age groups are divided into 13 to 17, 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65 and up. 

·      Gender – In this you can see how many male and female followers you have. 

·      Follower hours – this shows you the average time of day your followers log in. Follower days – this shows you the days of the week your followers are active.

After-Analysis 

The following is information about your posts: 

·      Interactions – what did users do, such as look at your profile or go to your website? 

Is your content being discovered by users using the Discovery feature? 

·      Followers – the number of new followers gained as a result of a post. 

·      The number of unique users who saw the post. 

·      Views on your posts – impressions 

·      How many comments have been left on your posts? 

Analyses of Stories 

You can use Analytics to track the performance of your stories: 

·      Impressions – the number of views on your stories 

·      Reach – the number of people who saw your stories for the first time. 

·      Exits – the number of times your stories have been exited. 

·      Replies – the number of people who have responded to one of your stories.

Overall, Instagram analytics are how you can figure out how well your posts and account are performing. One of the best ways to identify failures and successes on your Instagram account is to look at your analytics. You can get useful feedback to help you improve your social media strategy by carefully reviewing the analytics that we mentioned.

Instagram Ads have become the first thing that comes to mind for businesses when it comes to getting the word out about their products/services and their brand. There are several reasons for this, one being that Instagram has the highest levels of engagement and is a platform that has been growing exponentially for a while now.

What do Instagram Ads look like?

Different types of Instagram Ads exist. However, one advantage these ads have is that they look very similar to regular posts. Of course, there will be an obligatory “Sponsored” label on it, but besides that they feel and look like normal posts. 

It is not possible to add external links with regular posts. But you can add direct links as well as a call to action button in Instagram Ads in order to persuade the viewer to visit and buy from you. There are different types of call to action buttons for different types of ads on the platform.

Creating Instagram Ads

Both Instagram and Facebook are owned by Meta, which means you get to use the Facebook Ad tools when setting up your Instagram Ads! These tools are very advanced and enable you to target a specific audience based on interests, location, demographics and much more. And this helps you satisfy a number of business goals with Instagram Ads, such as:

Your Reach

The “Reach” option enables your ad to be seen by the largest number of people possible in your target audience.

Brand Awareness

You can select the “Brand Awareness” option if you wish to increase the awareness of your brand. This option enables you to maximize the number of impressions for your Instagram Ads among your target audience.

App Installs

The “App Installs” option enables you to increase the number of installs of your app. If you have an app, select this option.

Engagement

The “Engagement” option enables you to increase your engagement among your target audience. If you’d like more comments, shares and likes or you want your viewers to show up for a specific event, select this option.

Traffic

The “Traffic” option enables you to  increase the number of click throughs to your online store or  website. Select this option if your goal is to increase this number. You may also want to use persuasive call to action buttons to achieve this.

Conversions

The “Conversions” option enables you to increase the level of conversions on your website. Select this option if your objective is to increase this level.

Video

The “Video” option enables you to increase the number of views to your videos. If you’d like to achieve this, this option might be your best choice. You can put out brand messages or showcase your products and services in these videos. If you do this the right way and your content is inspiring and creative, you will surely get great reach and high engagement levels among your target audience.

Identifying your Target Audience

After choosing your desired objective option, you can identify your target audience by selecting users based on their gender, interests, age, behaviors, location etc. Once you create an audience, you can save and use that audience for other Instagram ad campaigns.

We want to emphasize that this step is quite important. %80 of all Instagram users follow a business, so you want to make sure you get it right and that your ad message resonates with your chosen target audience.

Choosing the Right Type of Instagram Ads

Different types of Instagram Ads exist, including:

• Video Ads
• Image Ads
• Boosted or Sponsored Ads (Extending the reach of an existing post)
• Stories Ads
• Carousel Ads (Multiple Image ads)

Choose the type of Instagram Ads that are most suitable for your target audience and business, then sit back and watch your business bloom!

Businesses can pay to have their posts served to Instagram users through Instagram ads. Instagram ads appear in users’ feeds, Stories, Explore, and other areas of the app, similar to Facebook ads. They appear to be normal postings or stories, but they always have a “sponsored” label to highlight that they are advertisements.

Types of Instagram Ads

Instagram Ads are becoming increasingly popular. Instagram is not only the most popular social media network, but it also has the highest degree of engagement. Instagram has made it easy for businesses by providing a variety of ad types:

Instagram Photo Ads

The most prevalent sort of Instagram ads is a photo ad. This is unsurprising given that the most popular activity on the network is exchanging photos and images. Photo advertising are being used by a variety of businesses to promote their brands, products and services, forthcoming launches and events, and much more.

When using a photo ad, the image must be relevant to the product or service being promoted. To urge users to do the action you want, you can add an intriguing caption to your photo. You can enhance the reach of your ad by including the proper hashtags in the caption. For their campaigns, many large and small firms employ a lot of photo ads.

Post Boosting or Sponsored Ads

If you have a business account on Instagram, you can enhance posts you’ve already published to increase their reach. Boosted advertising will display in their target audience’s home feed and can include a direct website link, an online store, or a link to the user’s profile page. 

Sponsored Instagram ads are used by some businesses to promote prizes and contests. They do this to boost the number of people who responded to the initial post. This can also be highly effective in terms of improving levels of engagement.

Instagram Ads in Stories 

Instagram stories are incredibly popular, with roughly 80% of active users posting a story at least twice a week. Stories, which are popular among Instagram users, can help you create a lot of traffic. 

When you build a story ad, it will often appear when an Instagram user switches from one story to the next. From a story ad or a link to your profile, you can create a direct connection to your website. Stories will only be visible for a few seconds before disappearing. Yet, story ads are still a good type of Instagram ads. 

Video Ads on Instagram 

Video is a very popular form of media among social media users, and this is especially true on Instagram. Videos have a significantly higher view rate than other forms of media. You can publish a 30- to 60-second video ad, which can be full advertisements or teasers.

Video ads will almost certainly bring you a lot of success if you make the correct kind of videos. With the perfect video ad, you can obtain some high viewing numbers and include direct links and a call to action in the caption. 

Carousel Ads on Instagram 

A carousel ad is the best option if you want to show off a variety of products in your ad. Instagram users are used to scrolling through a carousel of photographs, which normally results in increased engagement. 

You can include an engaging caption with a call to action and a direct link back to your website, store, or profile, just like you do with other types of ads. When you want to spread the news about a variety of your products, use carousels as Instagram ads.

You must make your Instagram ads as appealing as possible. A well-designed ad will always appeal to Instagram users more than a bland one. Some tools that help you to design and edit images for your Instagram ads.

Image Enhancement Tools For Instagram Ads

We’ll go over a few different editing tools below, and don’t worry, you won’t need any graphic design or other abilities to utilize them. 

Because images will play a large role in your Instagram ads, it’s critical that they look great. To edit images, you don’t need to be a Photoshop master, and there’s no need to hire a designer to do it for you because the tools we’ll cover are simple to use and quite effective.

Quick

To encourage users to do the action you want, you should include text to your images. If you use the excellent software Quick, this is a breeze. There’s no need to struggle with Photoshop or any complicated photo editor to figure out how to add appealing text. 

With the Quick app, adding text to your photographs is a simple. Not only that, but changing the position of the text, the font type, the text size, and the color is also simple. You can utilize Quick’s free edition, which includes most of the functionality you’ll need. If you desire more advanced features, you can buy them within the app.

Instagram Layout

This free tool from Instagram allows you to make a collage out of various images. You can get the app for free if you have an Android or iOS device. This is great news because it means you’ll be able to show off a variety of products, such as in a collage. 

Instagram Layout offers a variety of various formats to choose from. It’s also incredibly simple to choose the many images you wish to include in your collage. Because it was designed by Instagram, the tool works perfectly fine with the platform.

Superimpose

With the Superimpose software, you can do some incredible changes with your images. You can extract the foreground image by separating it from the background and then recombining it with another image. 

If you wish to rearrange foreground images, you can use Superimpose to accomplish it. The tool can also be used to combine images. The program also has some excellent masking capabilities that are exciting to experiment with. The software will cost you $0.99 on both an Android and an iOS device.

Afterlight

There are some decent filters and other editing options built into Instagram, but if you want to go beyond that, you’ll need Afterlight. You may utilize Afterlight’s many different lighting effects and filters to really bring your photographs to life. 

For $0.99, you can buy the Afterlight app, which is definitely worth the money. The app is compatible with iPhones, iPads, and Android tablets. Afterlight includes 128 frames, 74 filters, 15 adjustment tools, 78 textures, and 15 preset cropping tools when purchased.

All these apps and tools are great compliment for Instagram ads. When you learn how to use these tools and apps, it will be really easy for you to create, edit and customize your Instagram ads. 

YouTube is one of those platforms where if you reach success, it has the potential to grow your business exponentially. And yet, when it comes to online success, it is one of the most under-utilized platforms out there. In this article we have discussed 3 steps that will help you grow your YouTube channel so that you can grow your business with it!

Okay, but why YouTube?

Well, YouTube has a huge advantage compared to other platforms: It is still offering relatively little competition. Of course, there are millions of videos on the website. However, it is still MUCH easier to rank at the top for a given keyword than it is on Google searches.

And there’s more. YouTube also gives you the ability to communicate with your audience in a far more memorable and emotive way. With a video, not only can you convey your personality better, but you also have the ability of evoking certain feelings and emotions through sound and imagery. You wouldn’t believe how much this can translate to sales and brand loyalty.

So, How Do You Grow on YouTube?

There are 3 things you should take into account if you want to grow your YouTube channel. 

Create Awesome Thumbnails

You can have the most amazing content in the world, but if you don’t create an amazing thumbnail to go with it, you won’t get many clicks on YouTube. When people get suggested your videos, you want to make sure they wonder what it is about and click on it.

A good thumbnail should stand out from the rest. A consistent style sets your brand apart. Creating an emotional response in the viewer is also very important. You should inspire people, tell a story, be intriguing!

Consistency Is Very Important

YouTube on its own can be a huge source of income. And for many, that is the dream. Unfortunately though, getting to that point is a real challenge and most people give up after a couple of months.

It can take a long time and effort before you see any promising results, but once it reaches maximum velocity, it gains momentum and becomes unstoppable. 

You WILL make lots of videos that barely get any views. But trust the process and keep going!

Follow the Trends

This is a great strategy that will grow your audience relatively quickly. Follow the YouTube community and respond to trends!

One way of doing this is to make a “response” video that back-up or critique what someone trending has said. By doing this, you can gain exposure to their audience and introduce yourself to those circles.

You should be careful doing this though, because people can tell if you are doing it simply to get noticed. This will make you unpopular and impact your channel’s growth. 

Doing these tips well will grow your YouTube channel, just trust the process and don’t give up!

Instagram users LOVE videos! Over the last couple of years, Instagram’s video viewing rates have increased by 80%. Due to this, Instagram has now made it possible for businesses to create Instagram Video Ads easily in order for them to promote their products/services and brands.

25% of all ads on Instagram are now Video Ads, and the number keeps growing by each day. It makes perfect sense for businesses to create Instagram Video Ads since Instagram is a highly visual platform. Thanks to Instagram Video Ads, businesses are able to increase their following, drive traffic to their website and increase their conversions.

Instagram video ads can be incredibly attention grabbing. It is a great way to showcase your business and if it is really good it will surely get great engagement levels. Here we compiled a list of all the things you need to know about the specifications for Instagram Video ads:

General Specifications

• You may use MP4, MOV or GIFs for your Instagram video ads
• 4 GB is the maximum upload size for your videos
• 120 seconds is the maximum duration per video
• The maximum fps for all video formats is 30

Here’s a list of call to action buttons you can use for your Instagram video ads:

• Call now
• Apply now
• Download
• Book now
• Contact us

Sizes for Instagram Video Ads

It is a must for you to pay attention to the right specifications and sizes for your Instagram video ads since it is very easy to make a mess of things when you are creating them. Making video ads is very tricky for some but if you follow the information below you should be fine.

Instagram Video Ads: Landscape

You can use a landscape video ad just like a landscape image. This is especially a good idea if you’d like to have a cinematic feel to your video. This wider video ad type can have a greater impact on viewers than any other size of Instagram video ads.

These are the important specifics for your Landscape video ad:

• 600*315 pixels is the minimum resolution for a landscape video ad
• 1:91:1 is the correct aspect ratio

Instagram Video Ads: Square

You will notice many changes when it comes to the square video ad for Instagram. You should always check how everything is looking on a mobile device, including the call to action, as sometimes with this size you can mistakenly crop some important aspects.

These are the important specifics for your Square video ad:

• 600*600 pixels is the minimum resolution for a square video ad
• 1:1 is the correct aspect ratio

Instagram Video Ads: Vertical

This one is pretty common to come across on Instagram. If you are shooting your videos on your smartphone, this will be the format. You should pay particular attention to the resolution and aspect ratio when it comes to this format.

These are the important specifics for your Vertical video ad:

• 600*750 pixels is the minimum resolution for a square video ad
• 4:5 is the correct aspect ratio for your Instagram video ads (vertical)

The Carousel Ad was a feature released by Instagram in 2019. An Instagram user can swipe through a number of images or videos with this, and there is a call-to-action button that will direct them to your website or online store. 

Instagram Carousel Ads can be used for a variety of purposes. For example, if you have a number of products to promote, a Carousel feature is one of the most effective methods to do so. 

What if you need to tell a story in several parts? Carousel feature comes to the rescue once again. Maybe you want users to learn more about one of your products or services? With an Instagram Carousel Ad, this is simple.

The carousel advertising format was first presented by Facebook some time ago. Because Instagram is a form of visual communication, they perform very well. With Carousel Ads, you should examine your target audience carefully. When a customer sees a carousel of different products, it is much more likely to have a positive impact than if the user has never seen your products before.

What are Carousel Ads?

Carousel posts or ads can be identified by the dots at the bottom, which encourage viewers to scroll around the carousel. Carousel Ads are used by some companies to take customers on a tour around their company. This is a great approach to strengthen a user’s relationship with your brand. 

Instagram users are used to scrolling through stuff quickly. When you utilize the carousel feature, you will keep people looking at your content for longer. Image and video are the two types of Carousel Ads.

These are terms to use for calls to action that you can add to your Instagram Carousel Ad:

• Download
• Call now
• Contact us
• Apply now
• Book now

The Carousel Video Ad

Your Instagram Carousel Video Ad can have up to ten videos. When making short videos, make sure you have the right balance of content so that viewers of your Carousel Video Ad aren’t overwhelmed.

The following are the key requirements for an Instagram Carousel Video Ad:

·      A minimum resolution of 600 X 600 pixels is required for a Carousel Video Ad.

·      A Carousel Video Ad’s maximum resolution is 1080 X 1080 pixels.

·      A Carousel Video Ad should have a 1:1 aspect ratio.

·      MP4 is the preferred video file format for your Carousel Video Ad.

·      The maximum file size for each video is 4GB.

The Carousel Image Ad

You can make a Carousel Image Ad by combining several images. The images will be automatically linked together when you create the ad, allowing an Instagram user to scroll through them using the dots.

The following are the key requirements for an Instagram Carousel Image Ad:

·      The recommended resolution for it is 1080 x 1080 pixels.

·      It should have a 1:1 aspect ratio.

·      The picture types must be PNG or JPG.

·      Its maximum file size per image is 30 MB.

·      It can have between 2 and 10 photos.